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Freedom Tree has worked closely with Portico NY. Color Trend Directions for product design, Styling of their Product Lines, Shoot and advertising Campaign, Branding Collaterals, Packaging Concepts, Styling for Lakme Fashion Week, Shop-in-Shop concepts, for own stores.


Freedom tree has created transformative trend stories for Portico's ad campaigns and print communication. They capture the artistic nuances of using everyday objects in new provocative ways.

'SUPERNATURE', is about fantastical, nature that is larger than life. Portico won an Elle Deco International Design Awards (EDIDA) in Bedlinen category for this collection.

'URBAN MONK', is a big city dweller who has turned inwards for solace, taking a trip into a another mystical and fantastical world, a dream where opulence reigns.

'MARIGOLD', a symbolic flower and an ode to the Big Indian Wedding. With the Marigold collection of bed linen for trousseau Portico NY is in synch with Indian sensibilities.

'BAROUQUE' where Portico designers look a cue from FT trend forecast and placed the brilliantly colored textiles in the luxurious solitude of a dream forest.



What we did

Trend and Color Forecast

Training and Workshops

Product Positioning

Advertising Campaigns

Space Design

Graphics and Packaging


Home Retail

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