Unique Pharma is a leader in lifestyle management diseases. Dominant in CIS countries the beloved brand is faces competition from global majors entering Russia.
After an immersive visit, a visual audit and debriefings, Freedom Tree understood the attitude towards proactive cold care in the frozen north. A strong ‘call to action’ is required on the pack to spell out fast relief so that a sick person can get back to activity quickly. Self-service Aptekas (Apothecaries) establish the role of pack design as a strong communication between the patient and the pharma company.
Mindful of the high aesthetics and literacy levels in Russia the final pack has vitality, life and energy through the clean colors and mnemonic elements which promise a quick recovery with active ingredients. The pack sizes and language create better visibility for brand. Better materials for the pack and current printing techniques effectively show 'good quality' and deliverable cure in the product.
What we did
Product Re Positioning
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