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We are the Color Communicators


Our 25 years of color domain expertise, steers

us to capture consumer attention & re-imagine

their relationship with the physical world around


Freedom Tree is a color and trend design studio based in India. As a full service design consultancy, we work as knowledge partners with clients, both Indian & International. The studio undertakes design research and complex system design projects; with its speciality in design and color strategies for manufactured products, retail collections and branded environments.
Design Custodianship
Design Research
Trend Color Forecast
Theme Selling
Color Plan
Our work

Our work at Freedom Tree has allowed creative partnership across diverse industries, with a unified teamwork of strong ideas. Being experts in color design, our dynamic and dedicated team thrives on unique insights while soaking up global cultures or making meaningful conversations with end users.

As a founder and design director of Freedom Tree Design, Latika Khosla champions design and color language for brand experiences on both global and local scale.

An alumni of NID, she is the India Director for the Pan Pacific Fashion Color Conference, a forecasting body for south East Asia. Latika has been a past board member of the Color Marketing Group USA and is also the founder-organizer of Colors India.


What she enjoys most is the time spent in training and sharing Design approaches and Color education with students, enthusiasts, professionals and brands.

Freedom Tree has been the Founding Organizer of Colors India the first cross industry platform and a working conference of professionals engaged in the technology, marketing, design and communication of color. We have conducted trend and color workshops, in the Far East, for Middle Eastern clients, in Europe and the US.

We are affiliated with various color bodies around the globe such as:
The Association of International Color is a scientific body of members across the world. They meet in study groups, country conferences and a congress once in five years. Papers are presented at these conferences for the advancement of the color sciences.


The Color Marketing Group (CMG), headquartered in the USA, consists of 1,000 color experts from wide ranging industries worldwide. CMG members' conference together to exchange vital color marketing information. 

The NCS Natural Color System® is the international language of color and the only color system that describes color exactly as we see it, its precise notation makes it easy to understand, logical and simple to use.

Pan Pacific Fashion Color Conference The PPFCC invites industry leaders and color researchers from industry to meet for trend and color forecasting in the pan pacific area. Previous conferences have been held in Tokyo, Seoul, Shanghai, Taiwan, Australia and India.

What we do 

Founding Principle


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