DIC Japan, is a century old company having an impressive portfolio in global printing ink and pigment as a subsidiary. DIC Color and Design approached Freedom Tree Design to provide trend support and information for India. A report on the Color Image and Sensibilities of India is collated and designed by Freedom Tree interpreting associations with color, both symbolic and contemporary.

INTERPRETING TRADITION AND TREND COLOR

In selling to global markets we also have to be sensitive to particular context of place and culture to do better business. Color in India is researched through symbolic and traditional associations, layered by cultural significance, geographical diversity and contemporary living.

BOOK DESIGN AND SENSORY BOXES

The information is collated in a visually rich two-book volume; one for symbolic color and the other for trend color. Sensorial material sample boxes with inspirational textures and fragrance, and a visual media presentation, further support these books, for DIC customers.

DIC JAPAN