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Jotun Colour Coatings is a division of the global paint major Jotun Group, with its headquarters in Norway. The company is strengthening its position for advocacy of color in the architectural space.


Freedom Tree Design has been approached to develop a range for building and architecture concepts supported by key trend colors. We are at a where new building design is defining the way we live. Curated offerings allow Jotun to engage in dialogue with architects and designers, with updated color and material information.


After a visual analysis of recently built architectural projects and those being planned, Freedom Tree is able to present a panoramic overview on colors and  application styles for buildings. This is the inflexion point for a creative leap to design the powder coating collections, under one over arching umbrella.


The Architectural coatings are named “Aurora”. And the colors for each brand are named bringing to life the performance of each product.



What we did

Trend and Color Forecast

Concept Creation & Naming

Product Architecture


Industrial Paint and Coating

Want to find out more? Contact us

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