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| We strongly believe that the capabilities of color are endless. Recognizing that evolution through design takes time, we assist brand growth through periodic intervention as custodians. Our various services are thoughtfully constructed, to give impetus at different stages of your product roll out. |
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| Design Custodianship |
Our new economy is witnessing companies big and small, leaning towards design to really create differentiation and value for their customers. As custodians, Freedom Tree constructs a fitting design
ethos for your brand and synchronises activities at every stage. We strategize along with you to create a vision for the brand. Coming
down to details we construct product hierarchies and conceptualize
CMF for your products keeping production constraints in mind. We
help you market these through the right cues for the campaigns and collaterals. Finally, we help you resonate with your customers through sales and post-sales workshops.
With many clients, we collaborate year on year, to guide the evolution of their product ranges, and format these into cohesive portfolios that speak to their consumers. |
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| Trend Color Forecast |
| Events impact color significantly. By tracing social behaviours and attentively interpreting influences we foresee color directions and design evolutions. These serve as early indicators for creative interpretation for your brand. Through the study of visual aesthetics modern colors are moderated to local perceptions. A correct balance of articulation and ideation helps us to plan ahead and be ready with a trend-right product mix for your customers. |
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| Theme Selling |
| Every brand has a story to tell. We curate your retail collections around trend concepts. These themes enable an integration of the entire retail process from merchandise purchase to final in-store display and communication, making it easier for your customer to navigate through choices. |
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| Color Plan |
| We support your business plan with a fitting color plan at every stage. The number of colors to run, in what combinations, which products and services shall carry them, the surface and material choices, and finally determining the "must have" colors for retail and communication are all core elements of a Color Plan. This tool is problem solving and enables an efficient use of resources for your brand.
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| Communication |
| We carefully overlook the transition of all concepts into meaningful collaterals. We'll create the final design concepts through print and packaging design, art direction, visual merchandising or branded environments to make product lines comprehensible, attractive and create tremendous color and design impact.
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| Workshop |
We customize workshops to invigorate trend thinking and build color capability within your organization's design, technical, marketing, sales departments. Workshops are also conducted with external partners and customers. This strengthens dialogue and drives design transformation of your brand.
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