FREEDOM TREE – We're a niche design studio that creates trend and color strategies around retail collections, branded environments and product ranges for leading companies. Based in Mumbai, India we work for brands both Indian and International.
What we Do
With a keen eye for visual sensitivity, we are concept designers that help you capture the attention of consumers. Collectively, our 25 years of color domain expertise, steers us through inspiring design processes and empowers us to bring products to life.
Through compelling visualization, we develop the right design language that brands should carry from product architecture to communication. As a result, complex product ranges come together cohesively in a portfolio that can be understood by consumers.
Our work at Freedom Tree has allowed creative partnership across transverse industries. We believe in the power of collaboration to generate strong ideas. At the same time every member of our vigorous team has extensive training and practical experience in their individual design fields apart from being experts in color design. Our diverse and dedicated team draws unique insights while soaking up global cultures or making meaningful conversations with end users.
Latika Khosla, our founding principal, is a board member with the Color Marketing Group USA and the India director for the Pan Pacific Color Conference. Alumni of NID, Latika conducts various trend/color workshops in India and internationally. She contributes trend reports to various Indian and International publications for forward looking analysis of the leading edge of evolving consumer choice.
Freedom Tree is the founder and organizer of Colors India, the first cross Industry Color and Trend platform for Indian industry and design professionals.
We are affiliated with various color bodies around the globe.
The Association of International Color is a scientific body of members across the world. They meet in study groups, country conferences and a congress once in five years. Papers are presented at these conferences for the advancement of the color sciences.
The Color Marketing Group (CMG), headquartered in the USA, consists of 1,000 color experts from wide ranging industries worldwide. CMG members' conference together to exchange vital color marketing information.
The NCS Natural Color System®is the international language of color and the only color system that describes color exactly as we see it, its precise notation makes it easy to understand, logical and simple to use.
Pan Pacific Fashion Color Conference The PPFCC invites industry leaders and color researchers from industry to meet for trend and color forecasting in the pan pacific area. Previous conferences have been held in Tokyo, Seoul, Shanghai, Taiwan, Australia and India.